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ADDED VALUE

Posted on | September 5, 2008 |

So the blogging’s been sparse and I don’t want to start regurgitating stuff, but this is more about the concept as a whole, rather than the product.  Anyways, I love HUgE magazine out of Japan and they always are on point with their spreads.  Sometimes those Japanese mags give little gifts out with the magazine too, like a towel or shirt or tote bag.  This one I am especially fond of.  A beatufiuly presented package of a comb and nail file from the Japanese brand W-Taps.  I love when brands do stuff like this, produce artisanal, interesting lifestyle products that they wouldn’t normal do, but I guess I’m a sucker for them.  Love ‘em or hate ‘em, I’ve always been a fan of what supreme puts out too - baseball bats, ash trays, lighters, flashlights and now boxing gloves.  I expect a lot of brands to be branching out like this in the future, as it helps brands establish them selves as something special, a little more than one of the hundreds of brands on the market.  

 

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